Have you decided to participate in a trade show to give visibility and sales opportunities to your company? Do you want to know what the secret to organizing a successful stand is? We believe that you will be able to take advantage of some suggestions to understand how to prepare for a trade show and draw the attention of visitors, bringing your presence to the fore.

If this is your first time and you don’t know where to start, you’re in the right place! In this article you will find the key points to follow to prepare for a trade show. The Trade Show Checklist should always stay with you in this work.

What to do after the event

A trade show is an event, usually organized once a year, in which products are exposed to the public, in order to publicize them, sell them and collect contacts with a series of potential customers. In fact, these are ideal events to generate new buyers and grow their business, which is why it is not easy to prepare for a trade show or trade fair.

The etymology of the fair show translates into a holiday, a holiday. It is an opportunity, therefore, for those who want to browse through the structured labyrinths in pavilions and stands, or for you who are an exhibitor and want to showcase yourself. There are hundreds of different trade shows, and each one differs from the others due to various factors. 

We can, in principle, identify three main types:

Trade show: a feature of this type of trade show is the simultaneous presence of producers and traders among exhibitors. The main sectors are motorcycles, cars, electronics, wellness, fitness and boating. These are exhibitions of modest or large dimensions, both in terms of exhibition space and number of exhibitors and visitors, with greater regional or national, rather than international, significance.

Popular trade show: it is a huge trade show-market that begins at dawn until night falls, where the stalls wind their way through the streets and squares of the historic center. It is not so much the purely commercial motivations that push the people to participate, as the curiosity and affection towards a tradition that they have absorbed from the earliest age and that they continue to pass on to generations.

Trade trade show: only samples of specific goods are displayed, in order to take orders. It especially involves specific operators who may be interested in their marketing. These trade shows are generally not open to the public of the merely curious.

Now that you have the concept clear, you are ready to understand how to prepare for a trade show.

Define your goals

What is the goal that drives you to participate? Maybe you want to improve your corporate image, retain existing contacts or search for new ones, or even get recognition from the media and experts to enhance your goals.